This is a very shocking news, though this news has been around for a while, now it has been publicy announced in the Adobe site. Check out the news here. I am not sure how to react to this acquistion !! When I saw the Macromedia main site banner today morning I was stunned and speachless. Clicking on it takes you to the Adobe's announcement page.
Comments
Adobe pays threefold their annual revenue to purchase Macromedia.
The famous pdf and flash player will strengthen the capability of delivering cutting edge experience in video, graphic and design.
Macrob will not entering the biz of web-portals and browser manufacturers.Accordingly, the Yahoo Toolbar will not disappear in the download section.
As a leader in web&print production, their designer and developer community is more valuable than anything else. They gain the power to control
browser, operating system and telecommunication vendors.
What will change in the near future?
The success of Macromedia Studio MX will continue and Flash, Coldfusion along with the Dreamweaver will be a solid component of the product family. Adobe's GoLive will have a short live. Vica versa Fireworks competes with Illustrator, but Fireworks uses a different workflow process. Definitely in question is FreeHand.
What is the strategy of Macrob?
To enhance Rich Media Application with Flex and Flash, to penetrate the mobile market with the Flash IDE, delivering streaming and synchronous video (Flash Communication Server, Breeze), have
a big toe in the Education market and all shaked up with coldfusion. In short, that was the visionary strategy of Macromedia, since today. Don't ask me what tomorrow morning 10 am brings.